Course Content
Module 1 — Landing Page
Lesson 1.1 — What makes a landing page convert?LOCKED 🔒
Lesson 1.2 — Landing page structure + CTA blueprintLOCKED 🔒
Lesson 1.3 — Lead form integration & trackingLOCKED 🔒
Module 2 — Pixel & Event Setup
Lesson 2.1 — Facebook Pixel install (WordPress + Landing Page)LOCKED 🔒
Lesson 2.2 — Lead tracking using Event ManagerLOCKED 🔒
Lesson 2.3 — Conversion API (CAPI) basicsLOCKED 🔒
Lesson 2.4 — Troubleshooting pixel issuesLOCKED 🔒
Module 3 — Campaign Setup
Lesson 3.1 — Types of campaigns & when to use themLOCKED 🔒
Lesson 3.2 — WhatsApp & lead ads setup step-by-stepLOCKED 🔒
Lesson 3.3 — Ad set settings & placementsLOCKED 🔒
Lesson 3.4 — Publishing campaign the right wayLOCKED 🔒
Module 4 — Detailed Targeting
Lesson 4.1 — Audience research & interest miningLOCKED 🔒
Lesson 4.2 — Custom audiences & retargetingLOCKED 🔒
Lesson 4.3 — Lookalike audiences (LAL)LOCKED 🔒
Module 5 — Budget Optimization
Lesson 5.1 — Budget strategy for beginnersLOCKED 🔒
Lesson 5.2 — Fixing low leads & high CPLLOCKED 🔒
Lesson 5.3 — Scaling without losing qualityLOCKED 🔒
Lesson 5.4 — Retargeting + remarketing setupLOCKED 🔒
Module 6 — Agency Ad Account
Lesson 6.1 — Agency ad account setup & structureLOCKED 🔒
Lesson 6.2 — Giving client access & permissionsLOCKED 🔒
Lesson 6.3 — Client reporting frameworkLOCKED 🔒